Nick HowarthWalk into a modern supermarket and it feels familiar, convenient, even comforting. Bright lights. Endless choice. Neatly arranged shelves promising health, value, and “natural” living. That comfort is an illusion.
Nick HowarthIf food labels were honest, half the supermarket would need a therapist and the other half would need a warning label. Instead, we get glossy packaging whispering sweet lies like “natural,” “low-fat,” “keto-friendly,” and my personal favourite, “no added sugar.” Which is a bit like saying, “I didn’t add poison—someone else did.”
Nick HowarthWe live in a world where every bottle screams “natural,” “green,” “plant-based,” and “non-toxic.” But here’s the thing: those words mean absolutely nothing on most cleaning-product labels.