BBHC Unfiltered

Cravings Are Not a Willpower Problem — They’re a Metabolic Signal

Nick Howarth

Published on: 06/02/2026

If cravings were about discipline, people would have solved them decades ago. They haven’t—because cravings are not psychological weakness. They are a biological signal that something in your metabolism, hormones, or lifestyle is out of alignment. Sugar cravings, in particular, are one of the clearest signs of unstable blood sugar and elevated insulin. Until those are corrected, cravings will continue no matter how “strong” you try to be.